Who am I?

Personal Details

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  • Name: Joshua Melwani
  • Date of birth: 19 May 1995
  • Nationality: Indian
  • Phone: +91 9920777819
  • Email: joshua.melwani@gmail.com

Profile

Joshua graduated in 2016 with a Bachelor’s in Mass Media from St. Xavier’s College, Mumbai. He currently works at Utopeia Communications as Junior Partner – Brand. Apart from corporate responsibilities, he headed the Communications & Outreach team for the United Nations Young Changemakers Conclave, Mumbai in 2014 and was also the Head Organizer and Licensee for TEDxStXaviersMumbai 2016.

Being an ardent football fan, he’s always up for a game, whether it be playing or watching. He’s also a table tennis and kickboxing enthusiast. His interests range from technology, film production, web and digital design all the way to acting for theatre, mythology and astronomy. He’s a sucker for subtle humour and Sci-Fi, amongst other inclinations.

Professional Background

Work Experience

2017 January - 2017 March

Mullen Lowe Lintas India

Brand Servicing

Client: Bajaj Corp

  • Understand the goals of the client and communicate them to all the departments enabling effective campaigns.
  • Liaison between the agency and the client on current and future campaigns
  • Research on competitors and market trends to derive insights.
  • Create and maintain status reports with estimates on ongoing projects.

2016 April - 2016 May

The Netherlands Consulate

Holland Meets Pune Team

Branding & Marketing for Holland Meets Pune 2016

Event Information: Holland Meets Pune is a week long event organised by the Netherlands Consulate that aims to bring together Dutch and Indian innovation and culture. The event involved a series of cultural and business oriented activities.

Nature of Contribution:

  • Liaison with vendors for requirements of the event ranging from print to technical requirements.
  • Work with event sponsors to ensure maximum visibility of their brand at the venue and in all communication.
  • Ensure a consistent brand image of the event across all communication.

2015 September - 2016 February

TEDxStXaviersMumbai 2016

Head Organiser & Licensee

TEDxStXaviersMumbai aims to create a culture of rich and diverse idea-based discussions in a thriving college environment. Selected to spearhead the event in its second year, I led a 20 member team across 11 departments. The event featured 12 talks by various speakers across various fields and was confirmed a success by a positive audience feedback report.

2015 April - 2015 May

Leo Burnett

Copywriting

Copywriting & Campaign Creation for Sony PIX, AXN, HPCL, Anchor & ITC:

  • Copywriting for emailers, print ads and social media.
  • Campaign ideation.
  • Competitor Research and Analysis.

2014 December - 2015 February

TEDxStXaviersMumbai 2015

Head of Design

Digital and Web Design for TEDxStXaviersMumbai in its principal year:

  • Design overall visual feel of the event and incorporate it across digital and print collaterals
  • Develop and maintain the website of the event
  • Select and co-ordinate with local vendors for technical requirements

2014 October - 2014 November

The Netherlands Consulate

Event Planning

Organised the Holland India Education Fair at St. Xavier’s College, Mumbai

  • Liaison with venue management, sponsors and vendors
  • Design communication and visual feel of publicity material
  • Communicate with and engage prospective students interested in studying abroad

2014 April - 2014 May

Youth Inc. Magazine

Marketing Team

  • Conceptualising ideas and content for promoting the magazine and engaging our audience on social media
  • Represent the magazine to increase subscriptions at partners stalls across events like educational fairs
  • Research on prospective partnerships (with colleges and events) and activations

2013 December - 2014 February

United Nations Young Changemakers Conclave

Communications & Outreach

An initiative by the United Nations Information Centre for India & Bhutan, the UNYCC is a platform for changemakers, students, young professionals, entrepreneurs, and innovators. The agenda is to enable them engage with leaders from the field of business, politics, media, the arts, international affairs and social impact.

Role: Communication and liaison with various stakeholders of the event

  • Design communication for publicity material
  • Co-ordinate with speakers, partners and venue management (The event was held at the U.S. Consulate, Bandra Kurla Complex)
  • Liaison with vendors for event requirements like AV content and venue branding.

Past Education

Education

2013 June - 2016 June

St. Xavier's College, Mumbai

Bachelors in Mass Media

2011 - 2013

H.R. College, Mumbai

Higher Secondary Certificate

2001 - 2011

Bombay Scottish School, Mahim

Indian Certificate of Secondary Education

References

  • Geoffrey Van Leeuwen

    Consul General of the Netherlands in Mumbai

    Joshua worked as an intern at our Consulate General in Mumbai. Without hesitation I can recommend him as a very dedicated result-orientated professional, who with great enthusiasm and creativity carried out his tasks. I would love to hire him after he graduates!

  • Nitish Shah

    Editor-in-Chief, Youth Inc. Magazine

    Joshua was efficient & organised & proved to be a valuable member of the Youth Inc. Marketing team.

  • Ayyappan Raj

    Executive Vice President, Mullen Lintas

    During his time at Mullen Lintas, Joshua was sincere, hardworking and a keen learner.

What I am good at

Skills & Knowledge

Cultural Activities

Harvard Conference Asia Program

Year: 2014
Publicity Team

Malhar 2014

St Xavier’s College Cultural Festival
Events Team

Ithaka 2013

St. Xavier’s College Literature Festival
Marketing Team

Debates

KC Model United Nations 2012

Best Delegate
Place: 1

TM MUN & Mumbai MUN 2012

Honorable Mention
Place: 2

E-MUN 2011 & 2012

Special Mention
Place: 3

Software

Photoshop 100%
Final Cut Pro100%
Wordpress.org100%
Social Media100%
Office Suite100%

LANGUAGE SKILLS & KNOWLEDGE

English
Native or Bilingual Proficiency
Hindi
Full Professional Proficiency
  • Website Development
  • Social Media Marketing
  • Digital Design
  • Color theory knowledge
  • Logo Design
  • Content Creation
  • Event Planning
  • Conceptualisation
  • Photography
  • Photo retouching
  • Videography
  • Video Editing

Hobbies & Interests

  • Football

    Football

    Supporter of Manchester United, Player of FIFA

  • Technology

    Technology

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  • Photography

    Photography

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  • Design

    Design

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  • Movies

    Movies

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  • Mythology

    Mythology

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  • Travel

    Travel

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  • Astronomy

    Astronomy

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My best work

Portfolio

Coming soon!

Contact